Privacy Policy

At Dan River Textiles, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and protect the information you provide to us when you visit our website or make a purchase.

Information We Collect

When you visit our website, we may collect the following types of information:

  1. Personal Information: When you make a purchase or register for an account, we may collect personal information such as your name, email address, shipping address, and phone number.

  2. Payment Information: If you make a purchase, we may collect payment information such as your credit card number or other payment details. Please note that we do not store your payment information on our servers.
  3. Browsing Information: We may collect non-personal information about your visit to our website, including your IP address, browser type, and pages visited. This information helps us improve our website and better understand our customers' needs and preferences.

How We Use Your Information

We use the information we collect for the following purposes:

  1. Order Fulfillment: We use your personal and payment information to process and fulfill your orders, communicate with you about your purchases, and provide customer support.
  2. Account Management: If you create an account on our website, we use your information to manage your account and provide you with access to your order history and other account features.
  3. Marketing and Communication: With your consent, we may send you promotional emails about our products, special offers, and other updates. You can opt-out of receiving marketing communications at any time by following the instructions provided in the email or contacting us directly.
  4. Website Improvement: We analyze browsing information to improve our website's functionality, user experience, and content.
  5. Security and Fraud Prevention: We take measures to protect against unauthorized access, use, or disclosure of your information, including encryption and secure payment processing.

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described below:

  1. Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website, processing payments, fulfilling orders, and providing other services.
  2. Legal Compliance: We may disclose your information as required by law or in response to legal process, such as a court order or subpoena.
  3. Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity as part of the transaction.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Your Rights

You have the right to access, update, and correct your personal information at any time. You may also request that we delete your personal information, subject to certain limitations under applicable law. To exercise these rights or if you have any questions about our Privacy Policy, please contact us at

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and believe that we have collected information from a child under the age of 13, please contact us immediately at so that we can take appropriate action.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes to this Privacy Policy by posting the updated version on our website and indicating the date of the last update.

Contact Us

If you have any questions or concerns about our Privacy Policy, please contact us at We are committed to protecting your privacy and will respond to your inquiries promptly.